Month: February 2017

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Dangdang afternoon price war and war day

in the Jingdong, Yi Xun and other home appliances providers "6· 18" in full swing, clothing sale websites running between the more stalemate, dangdang.com said it will the end of yesterday’s tail collection of big promotion extended to today, the number of over a quarter of 200% brand new. Not affected by competitors blocked, only two months on the line, trying to take advantage of the tail collection of Dangdang electricity supplier price war flash purchase industry pattern change.

it is understood that the tail collection of Dangdang in early May on the line, and now has more than 300 brands to achieve cooperation, of which 60 for the exclusive license. In order to seek a rapid upper end of the exchange of high profile into the electricity supplier 6· 18 decisive battle to the top of the cap, the maximum of $300 to send 150 yuan to fight against.

and in the electricity supplier price war is intense, many garment suppliers exposed domestic clothing sale site requires suppliers "one of two" agreement, Dangdang tail collection was included in the list of banned. But according to the merchant said, "in the tail collection of Dangdang Weihuo sales, make our brand seasonal apparel sales growth".

it is worth noting that, in the blocked, but the sale of dangdang.com increased efforts, dangdang.com responsible person, the tail collection will be based on "6.16-18" to promote the increase of the day, "6· 19" promotion, promotion, brand and the number of the top three in the same day, purpose in order to meet the dangdang.com clothing category of price promotions. "The more one day big promotion, will be able to pull more seasonal clothing sales, or to the next year these seasonal clothing became poop", the businessman says.

"it is clear that the tail collection of Dangdang platform both to help businesses to digest the poop clothing inventory, and stimulating the seasonal clothing sales, reduce the backlog of clothing pressure." Analysts pointed out that "this will strengthen many brands in dangdang.com flash purchase sale confidence in a certain extent."

has action to prove, Dangdang tail goods exchange 70 percent off cap is just a start. Followed by, Dangdang tail collection of flash sales situation agitated continuous fermentation.

just enter June, Dangdang end collection launched a massive propaganda campaign, four TV ads Qi line, competition for users to attract more eyeballs, the next big line in the tail collection of flash sale shopping channel.

at the same time, Dangdang end collection price war offensive again overweight, 70 percent off Cap promotion and vouchers overlay, such promotional efforts also let the other flash purchase sale temporarily unable to follow up.

this year, Dangdang clothing to achieve 4 billion 500 million, to block the vertical category electricity supplier clothing industry before three, the tail collection will certainly play a crucial role." Analysts said that in June the end of the product exchange and promotional price war offensive, it is an important step in the development of Dangdang clothing strategy category in 2013.

a scouring network of the latest data show that in June the rapid turnover of Dangdang clothing goods, the number of new brands over a quarter of 200>

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Choose the classic myth

believe that everyone has a unique choice of domain names, I also talk about the novice to choose the domain name of some errors

?? select the domain name should be no more than a few letters? This is not absolute standard, the provisions of the present is a combination of a domain name can contain up to 67 letters and numbers (3 letters including suffix), international domain name registration organization networksolutions.com domain name is very long, so the number of domain names. Only relatively. If you can do 5 characters, of course, the best, but do not have too much limitations, only as a reference.

? 1 convenient memory

? In order to let others understand and remember, in addition to the number of characters, easy to remember is also a very important factor. Generally speaking, the common vocabulary is easy to remember, however, other special effects or pronunciation of the domain name is easy to remember,

?

? 2 should not be confused with other domain names

?? the cause of domain name confusion may have several, one is said above to form a domain name of the two part of a hyphen; the second is the domain name suffix.Com or.Net belong to different owners

? 3 is not easy to spell

?? this point is also very important, misspelled domain name, just like the wrong number, sometimes even competitors will be caused by an immeasurable loss, have found an interesting domain http://www.wwwwq.com/ first saw that this domain name is very good, careful analysis, found that W too much. It is easy to input errors, some websites rely on others to increase the number of clicks on the spelling mistakes. In addition, the number of characters of the domain name abbreviation combination of characters or irregular and domain names are likely to cause spelling mistakes.

? 4 related to company name, trademark or core business

We see

?? " ibm.com", will think this is IBM’s domain name, see " etravel.com" or " auctions.com" domain name will think are online travel or auction sites, this is undoubtedly a huge wealth, no wonder some special domain name can be sold for millions of dollars. Because of this, some business name or trademark was registered as a domain name, to spend a lot of money to solve.

? 5 avoid cultural conflict

? A regular company with " Hitler " (Hitler.com) as a domain name is obviously inappropriate.

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Yiling pharmaceutical business online wait for the Internet sale of drugs deal landing

is expected to become more intense in the context of the Internet drug policy is expected to increase the enthusiasm of enterprises involved in pharmaceutical electricity supplier is growing.

August 28th, Yiling pharmaceutical announced in Beijing to enter the field of electronic business, the company’s business platform Yiling Yiling healthy city officially launched, endorsement of its products until the field star Zhang Tielin. The former Jingdong medical city executive director Shao Qing as general manager of Yiling healthy city electricity supplier division, and meet the public for the first time.

said Yiling Yiling pharmaceutical, health city and physical pharmacy, Hebei Yiling Yiling hospital made a "health product supply chain", provide the science of health education, disease to consumers on the Internet, how to guide consumer health. In twenty-first Century Economic Herald reporter Yiling healthy city official website, found that there have been "seeking doctors", "seeking health" doctor-patient interaction function.

interesting is that Shao Qing’s old club, Kyushu pass (600998.SH)’s good pharmacist site was originally scheduled to be held in August 28th on the line five anniversary celebration. But because the Yiling pharmaceutical electricity supplier on the line after the activity, also held a large-scale pharmaceutical business alliance forum, many industry insiders in Kyushu, "forced" to August 29th to celebrate.

despite the menacing Yiling healthy city, but the industry is also questioned. Earlier insiders pointed out: "as a Yiling pharmaceutical production enterprises, no product and channel advantages, heavily to build electricity supplier uncertain."

Yiling pharmaceutical water and electricity provider

Yiling pharmaceutical business plan, the first exposure to the 2013 annual report of the company.

2013, Yiling Yiling pharmaceutical established health city e-commerce company, the registered capital of 5 million yuan. Since then, the company has been trying to apply for Internet drug sales license, so that does not have any business, Yiling healthy city in 2013 is only a loss of 409.72 yuan.

Yiling healthy city first known in March this year, a company equity incentive announcement suddenly announced that the general manager of the company health care business Tang Lianmao has to leave at the end of 2013. Health care is one of the focus on 2013 Yiling pharmaceutical investment field, investment of 48 million yuan, the main products are the dream, Wang Jinli two health beverage. Tang Lianmao was the general manager of Pepsi Cola company in Zhengzhou, the arrival of Yiling but one year.

dream, Wang Jinli these two unknown drinks at that time almost nowhere to be found, they are only available in their business platform Yiling Yiling healthy city. Yiling healthy city site quickly led the market’s attention, but the rough page obviously and then pushing the Yiling pharmaceutical business misfits.

in fact, then have to Yiling Yiling pharmaceutical health city capital of 45 million yuan, the registered capital reached 50 million yuan. But at the end of December 2013, Yiling pharmaceutical Jingdong hired city executive director Shao Qing, hoping his experience will be.

frauimck

Tmall and YOKA fashion network strategic cooperation to create fashion ecosystem

Sina

technology news August 20th afternoon news, Tmall fashion platform YOKA fashion network, issued a "fashion brand" media business strategy, YOKA as a strategic partner of Tmall, and Tmall together to create a new fashion ecosystem, and in the Tmall fashion during the launch depth cooperation attempt.

this year, Tmall proposed brand fashion strategy, which is an important step in the media station Tmall fashion ecosystem. By attracting a large number of media content in the presence of fashion content, the establishment of a large number of Tmall commodity shopping guide to help brands better brand.

in 2014, the new season in autumn and winter in, the media station service providers will help Tmall platform for the brand to provide one-stop fashion solutions. The "Tmall style" line includes custom fashion blockbusters, create fashion show, to achieve synchronization with the T brand new starting the whole network, and the watch and buy innovative technology; the establishment of the special online shopping guide, to provide consumers with the fashion trend of international fashion with step and purchase recommendation plus, on-line version of the watch and buy – every online shopping consumers can watch all the videos online and immediately Click to buy.

YOKA+ Tmall

currently, YOKA fashion network as the first Internet media stationed in Tmall, has opened the official media station. YOKA was the four matrix fashion network, men’s network, mobile media, and hundreds of electricity supplier shopping guide Associated Media together to create YOKA Tmall media station, YOKA trend reports, big trend interpretation, release the essence of the content in YOKA website and YOKA Tmall media station released.

The annual Tmall

four theme activities of "autumn new fashion", YOKA will serve as the exclusive online partner, builds up the numerous stars and celebrities, fashion media editor and senior fashion editor, ICON and other fashion fashion trend Master opinion leaders, in the Tmall platform jointly released this season trend trend, design direction, hot single product and collocation guided by new media authority are new content consumption patterns and shopping guide fashion electricity supplier, Tmall users to bring a different fashion shopping experience.

YOKA fashion network president Zhou Jun talked about the cooperation, the biggest beneficiaries are consumers and users, advocate "YOKA and Tmall cooperation to create fashion, will direct docking grade and quality, the user can directly in Tmall’s top fashion trends and single product package to buy home. When the most fashionable new media leading the most experienced electricity supplier platform, resulting in huge energy is full of expectations." He said.

Tmall

media station is responsible for that, YOKA and many other fashion media cooperation, will further enhance the Tmall fashion sense, fashion DNA for Tmall, to enhance the user quality taste and brand value of Tmall. Tmall users will enjoy staying at home, no time difference of the received signal zero distance fashion from Milan, Paris, New York and London, "shopaholics" will directly receive "wear PR>

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Exclusive O2O will trigger a chain effect Wowo listed

speed transit network in April 9, rating (Ding Daoshi Dean speed transit Institute) Beijing time on April 8, 2015 at 10 in the evening, when most people start to sleep, suddenly announced Wowo without any successful listing in the United States, after the opening price rose up and down, grabbed all the fragile heart.

public information Wowo listed on the Nasdaq, our opening price of $11, code named "WOWO". The day after Wowo scheduled for April 2nd listing, Wowo mall statement, due to technical failure caused the overall listing time delay. Followed by the United States and a small Easter holiday in China, the Ching Ming Festival holiday, in order to fully guarantee the interests of investors, the decision to postpone the listing time next Tuesday (April 7th).

Wo Wo Group

(foreign name is now Wowo mall) listed on the United States, although the stock opened was embarrassed to break, but virtually become the first O2O China field of U.S. listed companies. In Wowo before the sprint of shake handshandle net IPO, but midway crashed, and the U.S. group and the public comment two companies have enough strength to the market, resulting in litters won, although this one out is very painful, after will also experience cannot avoid pains.

traditional Buy mode is dead O2O immortal

Wowo and

Wo Wo Group mall although the name of only 2 words, but the reaction Chinese industry to the concept of group purchase O2O upgrade. In January 10th this year for the first time, Wowo submitted to the SEC IPO prospectus, plans listed on nasdaq. Our positioning in the "local life service business platform, e-commerce platform to provide customized services for local entertainment and life service businesses, the main business is to help local life service businesses to open online stores in Wowo platform, direct sales to consumers of the product or service.

coincidentally, the U.S. group, comment, glutinous rice have transformation, the main idea is to the transformation of the original group purchase group purchase, business upgrade to integrated O2O service provider.

Our future

decide on what path to follow

in the eyes of many people, this has as China Wowo ranked first in the group purchase website, has already lost its original position, market position is far behind the U.S. group, reviews and other enterprises. Objectively speaking, this view is right, because in the market today, the top three (meituan.com, comment, especially ahead of glutinous rice), the U.S. mission network in the field, Wo Wo Group is not a small gap.

but in my opinion, falling behind doesn’t mean there is no chance. The O2O plate is very large, in the United States after the O2O field out of the taxi drops such cutting-edge valuation of more than $5 billion out of 58 home enterprise, also the future valuation of over $5 billion or more enterprises. Our Xu Maodong is my close contact with the number of entrepreneurs, the character of Xu Maodong and Eric’s old shortcomings are very similar: greedy aggressive, not the expansion.

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Doubt the new network, put in the new domain name security

I stand is the game site, more than 150 thousand daily visits, previously used ztztzt.com domain name, and later enabled the youxig.com domain name.

without exception, when placed in the new network domain name, the domain name hijacking for horse like menstrual like.

 

my station is based on the theme of the journey started, it is well known that the journey is a high consumption of the game, the value of the game gold coins and equipment than many other games a lot of times. So, I stand has been the focus of attention of many people.

a lot of people find us out of the high price to buy permission, we refused. A lot of people invaded us, we also resolved, and in the fight against hackers learned a lot of things.

, however, the domain name is hijacked, which is more helpless than anything else.

since last October, I stand ztztzt.com was hijacked, and was transferred. The other side is the 163 mailbox brute force to get the control of the new network account, and got the identity card number of the registrant, forged the identity of the registrant.

so we use our own mail system, unfortunately, after being cracked several times, was hijacked.

every time, the other party is very early access to authority, but on Friday at 17 o’clock on time. This is because the new network at work, they left the staff on duty or say they don’t have the permissions to help us verify the identity to retrieve the password, to wait until Monday and other technical departments work to solve the problem. What we do, the consequences said, money is the temptation, but he is ignored. We use Baidu to search a person in charge of the phone, but the other side is very angry about how we know his cell phone, and that we do not look for him. How, if it is Sina, Baidu, the State Council website encountered such a problem, you still dare to do this new network, personal website is being bullied? The new network company is related to the security of the domain name of numerous domestic websites, even can say to affect network security, will you just leave a person in charge of the introduction of the product?

well, if it’s the starting point for our email, it’s our responsibility. I will not open you the new network not said. We transfer your domain name to 10 thousand nets, so no problem. But it’s not over.

 

in March this year, because of the development of a better domain name, YouxiG.com, which was registered last year, was registered in the new network. For fear of a previous encounter, we have to transfer your domain name to go to the nets. So we apply for domain names. But waited for many days, have not received the new network domain name transfer confirmation mail. We call in the past and asked to know, we fill in the 8259036*@qq.com mailbox is called Li Chun × the staff became 8259036×>

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Jingdong WAL-MART you see the news, I saw the TV

 

once this raise a Babel of criticism of basic background information is everywhere, therefore, Ni t then do not repeat, talk about a few view directly:

1 first, the qualitative event: This is an asset replacement + strategic investment

all about Jingdong acquisition 1 shop argument is wrong, the exact statement is that WAL-MART to strategic investment Jingdong, rather than Jingdong to buy the number 1 shop, which is completely different from the two things.

occupy the active position in the favorable thing is the international giant WAL-MART, shop No. 1 WAL-MART just want to abandon the negative assets, packaged and sold to Jingdong, and the Tencent shares of Jingdong, will pat fast and easy off to Jingdong in essence is one thing.

the reason is the market of smart people have to understand that the retail business is based on a very difficult profit pit have to take the burden off to disk access man Jingdong;

The so-called

strategic investment, the real meaning is to sell shares in the AB shares structure, according to past SEC file information disclosure: the Jingdong to WAL-MART shares after the total share capital of 2912845510 shares changed, Liu Qiangdong Holdings (449444989) will be diluted to 15.4%

;

of Jingdong and Liu Qiangdong, this is a gradual and lose control of the initiative process (later described), previously released "the Jingdong 40 billion acquisition 1 shop" smoke bomb and a series of Jingdong acquisition Shop No. 1 reports are just hope will speak bad into good PR tactics only;

2 Jingdong marriage WAL-MART, some people see the news, some people see the drama, the value of things to put in the time line in order to correctly treat Ni uncle we look back the story line:

line: Jingdong and WAL-MART is not the first time soon, as early as 2011, WAL-MART has proposed acquisition of Jingdong, and that once Liu Qiangdong refused, it created a WAL-MART Shop No. 1.

May 16, 2011, Liu Qiangdong micro-blog said: negotiation process of Jingdong and WAL-MART mall lasted more than half a year, the valuation of all settled, but in the end not only the terms: WAL-MART Holdings Jingdong must sooner or later be able to store, until the overall acquisition, management and shareholders can get a lot of cash withdrawal, the final WAL-MART family as an investment fund one of the party involved in the financing of Jingdong.

the two sides clearly has been to maintain the relationship, the main reason lies in the past but Liu Qiangdong refused to have the annexation of Jingdong: WAL-MART desire, though it after a lapse of 5 years, but the international giants can so easily give up their ambitions?

to do business, especially big business, this is the moment with risk and transfer to a more equity overweeningly ambitious partners, this is a dance with the wolf thing, but also through the media package as "win"

frauimck

blue the latest announcement of the revised accounting methods

since September 1, 2007, blue network four, five star users through the alliance link to enter the site is no longer included in the amount of the purchase price accounting alliance orders.  
        hereby announcement!
        thank you for your support!

Union address: http://www.chanet.com.cn

another AD, please join the poison QQ:285445, poison every day to help you broadcast the latest news alliance

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On the road of foreign trade export enterprise B2C

a, foreign trade enterprises encountered in winter, how to get out of the woods?

How to walk out of predicament

export enterprises in winter? Do the experience of foreign trade from 2002 to the author and experience from the beginning of 2005 by B2C at the same time both at home and abroad into the mode of network B2C sales market, in foreign trade enterprises out of the current predicament is in need of real new marketing means and ways of making money. The author is engaged in the foreign trade B2C, domestic products directly through online sales channels to sell consumer experience, I think to do two things, one is to use new means of marketing, the two is to develop a new way to earn high profits. For some foreign trade enterprises, if the product is suitable for online sales, you can effectively combine the two means is to use the B2C model to carry out overseas direct sales or enter the domestic market.

two, foreign trade enterprises to use B2C mode to carry out the core role of overseas direct sales

A, earn high profits: before the factory production of products, foreign trade exports through domestic and foreign trade companies, foreign companies, wholesalers, retailers to reach the hands of consumers. The domestic counterparts of vicious competition, the global economic downturn, middlemen, layers of exploitation of raw materials, production costs increased sharply rise…… Foreign trade companies are struggling to survive on the margins, less than 3%. In almost no money or lose money under the condition of using B2C mode to carry out overseas direct marketing is the only way to earn high profits, we do foreign trade all know, there are many products ex factory price of nearly 5 to ten times the price difference with the retail price, 100 yuan of products to the United States will be able to sell 100 dollars. B2C mode can be used to skip all intermediaries, the middle profit all get their own hands.

B, foreign trade enterprises to expand sales channels, sales channels are very limited, often confined to a few large customers overseas, overseas customers will make the means of foreign trade export enterprises in the press, this is no way to export enterprises occupy the dominant position in the housing market situation. However, the use of B2C model, from the most fundamental to break the traditional trade barriers between all foreign trade, directly facing the ultimate consumer. So in the B2C model, the enterprise can get rid of the control of International Trade Corporation, which obviously has two advantages, one is to add a sales channel, two is to increase the capacity of the enterprise risk.

three, foreign trade enterprises to enter the overseas market advantage of B2C model

?

A, professional advantages: foreign trade enterprises to deal with products all day, and are the production of the world’s latest products, have accumulated a deep professional knowledge and industry information.

B: market advantage: foreign trade enterprises are in accordance with the international production orders, and these orders for the city’s foreign market conditions, the kind of products sell well in mind.

C: language advantage: foreign trade enterprises in order to contact with international buyers, have very good English talents >

hquepxec

Ma internal mail full text ideal for the survival of the user is the only

          September 6th news, the chairman of the board of directors of the Alibaba group and CEO Ma last night issued a message to all employees of Alibaba entitled "ideal for survival," the internal mail. He said that the promotion of new commercial civilization, adhere to the ideals and mission to pay a huge cost, but the Alibaba never because the interests and change their appeal to all people go Ali adhere to the principles, adhere to the ideals and uphold the mission of development road.

      the following is the full text of the Sohu IT was informed of the full text:

you Ali people,

a few days ago, a friend asked me what I believe in my life!".

recently I found a lot of people are very depressed and sad Ali, a large number of network reports accused Taobao to adjust the search results, and even led to some sellers to protest at the door Taobao… To see so many colleagues very grievance, even to tears, also found a lot of young people in Taobao continue to ask: "what did we do wrong, in order to encourage entrepreneurship in Taobao, adhere to seven years not to force a shop membership fee and transaction fee, to support the development of entrepreneurs and small sellers, seven year’s day and night struggle, in return the result is all sorts of criticism, we deserve this? We choose the right way? Whether we should abandon their mission to promote new commercial civilization and return to is just an ordinary profitable company……"

was supposed to have a conversation with you earlier, to talk about my views, but recently a series of questions… Oh, I think the people must have such an experience, Ali people need time to accept all sorts of challenges, "a man’s mind is supported by" I feel wronged, Ali, people need to have the ability in the middle school. The external environment will use the brains to think of their problems and the problem of judging. Today and we exchange it for it is a time to Ali eleven anniversary, we revisit to this time last year the Alibaba to promote open and transparent, sharing, responsibility of the new commercial civilization, provide a platform for the survival and development of the world’s ten million small and medium-sized enterprises, to solve the one hundred million employment opportunities for the world. To provide a platform for the global consumption of one billion people…… When.

from the introduction of such a great mission and goals, I think we will go on a difficult road of development, we will encounter a variety of different types of resistance and difficulties. Today’s trouble is only the beginning, we will encounter more and more setbacks… To do the right thing, to stick to your ideals and your mission is to pay a heavy price, at any time. Especially in today’s China business environment, promote open, transparent, sharing, responsibility of commercial civilization will be destroyed a large number of vested interest groups, we will fight not only these vested interest groups and is the last century business practices..

some time ago, Taobao people based on defending >

nhqnrixv

Paper books electronic commerce transformation e-book Dangdang Digital Books Online

has been in the e-book market fighting Hanvon technology, the grand literature will face new challenges, in the traditional paper books dangdang.com recently officially launched ebook channel, the channel name for "digital books". At the same time, as the B2C e-commerce platform of the Jingdong will also be released online mall e-book platform program, e-books gradually seize the book market has become an indisputable fact, of course, you want to spread the e-book market, the price of the reader is always one of the important reasons for the popularity of e-books insurmountable, coupled with the domestic users accustomed to free ebook lunch, the concept of change from free to paid, also need to stay in time.

accounted for the largest share of the e-reader market Hanvon technology, price decline from recent reader, network sales data, sales of electronic readers is always in the rising trend, at the same time, the competitors continue to play the price war, the general consumer groups reader prices have similar consumption ability.

at the same time, in the mobile terminal, along with the development of communication industry "3G" mobile internet terminal, constantly improve the intelligent mobile phone as a mobile Internet, the mobile phone has almost all functions of ordinary computer, apple this summer iPhone4 stunning debut, let mobile phone function more powerful. E-book as a common feature of mobile phones, although there is no professional reader of the patent effect, but for most of the pursuit of fashion group of young people, with a mobile phone to read e-books, readily come.

insiders estimate that the reader spread to ordinary readers, truly whenever and wherever possible read e-books, and accepted and recognized the e-book reader superior ordinary mobile phone browser function, need the reader to provide more preferential, the bottom line is to let readers accept the lowest. From the current market point of view, not the lack of e-book readers, but the lack of mobile e-book readers grab over marketing tools.

dangdang.com shrinking in print book market, has been looking for a breakthrough in the book business, early in the morning, dangdang.com do a significant improvement, the renewal of the home page, the bookstore become a comprehensive business platform, from the B2C competition intense, undoubtedly, it is a full "the brutal competition in the electricity supplier of the road" in the Internet more and more professional differentiation today, dangdang.com in the opposite direction, after bypassing a detour, began the process of transformation from paper books to selling e-books, rather than compromise, but should be a nirvana.

e-book pricing, Dangdang said, no more than 10 yuan. At the same time, more than 90% of the book price in the paper version of about 70 percent off, the digital book channel will be launched at the beginning of the line of $1 ~2 ultra cheap promotional activities. At present, the price of Dangdang books sold mostly 6-8 fold around, and some even half fold, for the price of 70 percent off, consumers are able to accept, is still an unknown. "We can’t have a conflict of interest with the traditional press," he said

tewdsxgw

Analysis of the important direction of the network to analyze the word of mouth marketing

now, more and more traditional enterprises to join the ranks of e-commerce, e-commerce industry norms need to be built, and trust credit, image reputation is believed to be more attention to the behavior of electricity supplier companies. Qianlizhidi destroyed the colony, journey, business operators must have a long-term consideration. An irresponsible enterprise, there will always be spread to the consumer faith crisis, when consumers are no longer believe in the enterprise, it is not surprising how the enterprise can sell goods.

This

era began flicker of the wind, so will flicker became the most popular, but the brand is not hoodwinked by the past, even fooled the end result is still be in full swing, and even settle a matter by leaving it unsettled negative impact. If you are doing a word-of-mouth marketing brand, is a long way to go. Need to pay a lot can be, but definitely do not enter some of the errors of word of mouth marketing.

e-commerce model, like a stranger to make money to buy your goods, in addition to look at your appearance is not a crime, the purchase rate is more in the word of mouth. Rookie brand footwear B2C website shoes network is the largest brand of shoes online shopping mall, is to carry out the network marketing to shape the image of the industry, frequently triggered media attention in the industry. Even the image of well-known companies DELL is more and more in the major social networking sites and micro blog, various departments are encouraged to identify the identity of the Internet, as part of the company’s marketing and communication plan.

Why would

companies to pay in this does not look profitable link? I think, DELL chairman of the board of directors Michael · DELL word to explain its necessity and importance, "whether or not, love, these customers online dialogue is always going to happen. The question is, do you want to join these conversations?. You can learn from it and speed up your reaction time. By listening to and joining in the conversation, you will become a better company." A business enterprise that does not have good faith, how can you sell goods smoothly?

do not ignore the negative news, in fact, like the reputation of word-of-mouth marketing, once had a negative impact, it will send a get out of hand, want to restore hard, as Sprite mercury poisoning time, although the final results and not for the enterprise, but still in its sales and brand played a negative with great influence, and now the network popular on the Internet to help you eliminate the negative news of the task is the embodiment of the paste meet the eye everywhere, now the degree of attention to negative news, so must not be negative for any of the new hearing, to take corresponding measures to settle a matter by leaving it unsettled, to remedy it. Therefore, we must avoid this misunderstanding.

The success of the

website brand reputation — making shoes that enterprises should establish relevant departments and professional team of internet word-of-mouth publicity, through the media press, blog marketing, offline experience online, interactive website, promotions, update seasonal goods and so on, up to the reputation of the propaganda effect.

nhqnrixv

Wuhan issued the first shop business license

According to the

Chinese Voice reported, Hubei city of Wuhan Province issued the first filling. The self-employed business license recently. Now this is a web site with a business license has been advertised on the shop owner Chen Shuang. Wuhan city industry and Commerce Bureau, said the real name system has been launched in advance of the city, and will gradually push the city wide.

reporters carefully compare, the self-employed business license in the format, requirements and common business license without any distinction, only in the "premises" column, in addition to marked "Wuhan economic and Technological Development Zone of Zhuankou street, also raises the net with the URL in the Taobao online store.

according to the trade and Industry Bureau of Wuhan economic and Technological Development Zone, in the online real name registration system, according to the "Interim Measures" of the network behavior of commodity trading and related services management, the spirit of "pre trial" principle, requirements of individual industrial and commercial households in the network domain name and submit the certificate stamped confirmation, confirmed by the business sector to online verification you can fill in the entity, the business license on the web site, you can shop open license information prominently in the web page.

uqaebdqa

Health brand new ideas do business with the electricity supplier channels

Sina

technology news July 24th afternoon, the health care industry in Chinese has been very fragile, slightly collective slump will make wind sways grass industry. Remediation from the environment is short-term bad, for the long-term development of the brand is a rare opportunity. Domestic health care giant giant investment in health care brands Dr. Rossello teamed up with suppliers in France began to try in the electricity supplier channels.

use the Internet to do health care products

was founded in 2010, initially wanted to do an electronic business platform, while doing their own brand health care products. Around 2010 is the electricity supplier cold period, a large number of e-commerce sites did not wait until spring, and Dr. team from most of the giant naobaijin team, they finally decided to do things their own good, attention to health, to do its own brand of health products.

according to reports, Dr. Wo team had to abandon naobaijin advertising and strong ground channels to promote the overwhelming market strategy, their eyes locked in the Internet when the second venture, entirely through online channels and promotion mode, become a real electricity supplier brand "". Dr. wo use giant advantage of Internet, the rapid integration of global supply chain, its products include chondroitin glucosamine calcium, collagen powder, grape seed aloe soft capsule, all raw materials are from domestic and international first-class supplier.

, according to the relevant person in charge of Dr. Lin, which through the Alibaba (scroll information) B2C Tmall flagship store, with Juhuasuan bigger efforts to promote sales, and soon attracted a number of Internet users. Through the Internet consumers instant feedback, cost-effective word-of-mouth soon became Dr. online sales symbols, not only save a lot of advertising costs for their own good products by comparing consumers buy high quality and price, customer return rate of 33%, Dr. Wo in less than a year’s time, Tmall soon became the flagship store in TOP merchant.

Dr.

, who grew up last year, faces the same industry crisis. CCTV exposure due to a number of small collagen brand hype, the use of inferior materials, the rapid development of the market so that the original collagen trust fell sharply in a sudden turn for the worse. Dr. Wo products selling (raw materials from the original collagen is also affected by the French Rossello).

in order to solve the problem of trust, Dr. Wo teamed up with Juhuasuan platform published huge advertising in the world at the crossroads of the New York Times Square: global recruitment ultimate experience division, is expected to influence the way the Internet and, through user experience to share their raw material production, production process, quality traceability.

Dr.

global experience of the first station of choice of collagen products raw materials in Bordeaux, Sino French factory, through the transparent network, to publicly address user concerns.

collagen in foreign

France Rossello is the world’s leading provider of gelatin and collagen, a 120 year old company with a total of 13 manufacturing plants in the world

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LETV 414 hardware free day refused to do the fool members enjoy network network ecological package

in the ecological architecture network network in a wide range of services including "ecological finance, O2O membership, wine line, wine channel", known as "wine throughout the life of ecological" Unicom downstream, a ring linkage and essential music as a whole ecological.

yesterday as "413 ecological shared night staged a star studded cross lying successful maxed out the circle of friends, not only the Internet industry heavyweights together to have invited include Li Yuchun, Coco Lee, Huang column, caused by the entertainment business, more than half of the country" big coffee appeared with the music playing cross-border reverse. Such a bold mash that did not react, followed by "414 LETV hardware Free Day" again to refresh the.

Issued an open letter "in a letter to the global users from Bo silly to about 414 of you into the hardware free era" to "ecological consumption announced 414 hardware Free Day" as a starting point,

Jia Yueting, the music will call and lead the hardware into the era of free calling people to stop paying a premium for the brand, channel, the amount of hardware "Bo silly behavior, let users in the new era of ecological consumption only as the core value of pay.

urged users to stop the "fool" behavior is actually in the guide industry open to the brand premium, premium channels, cost price sale "pricing model, this kind of thinking from the music as its ecological super super TV, mobile phone, easy to car, ecological network wine recently a series of" negative "and" ecological subsidies "all action can see their shadow.

some time ago, just in the spring of sugar will be released "network network content + platform + product + service" four layers of ecological architecture set off a round of "Lee" liquor frenzy. Network network announced will abandon relying solely on traditional liquor industry spread profit model, to provide innovative services, explore diversified profit channels, allowing users to pay only for the value.

in the ecological architecture network network in a wide range of services including "ecological finance, O2O membership, wine line, wine channel", known as "wine throughout the life of ecological" Unicom downstream, a ring linkage and essential music as a whole ecological. The ecological opened membership is a key step in service: the future network network will gradually realize the ecological consumption membership to membership upgrade, allowing users to enjoy basic rights, exclusive rights and ecological interests.

in fact, as the music, in addition to 414 is a carnival of hardware consumption, but also an exclusive Carnival ecological members. In the linkage of music as ecology, including music video, music store, network network and easy to car, all members of the eco full participation, allowing users to achieve ecological membership rights exchange, enjoy a free, exclusive wine hardware and all kinds of preferential ecological consumption binge.

 

it is understood that the network network has launched the "low to 69 yuan uniform price activity area, April madness, see super cheap, drink wine, wine net net can always bring you.

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Virtual host can also achieve pan domain function

              if you have a multi-user system, such as multi-user blog (oblog, xspace), SNS (UCenter Home), multi-user Mall (Taobao C2C, B2B Alibaba), even as long as there is a user registration system (CMS, BBS) etc.. If you provide users with similar user.domain.com two domain name, I believe your users must like.

              but the general virtual host can not be bound pan domain name, can not provide members with two domain name ( ). In this case, we developed a pan domain forwarding function, so that any one of the virtual host, can have pan domain function!

              implementation method:

              as long as you do in accordance with the following three steps, we do not have to open you, we do not have to become a member, you can immediately use the.

              the first step is adding pan DNS to free.fanyuming.cn. (note the back of a point "."

              enter your domain management background, add *.yourname.com to CNAME records free.fanyuming.cn.


              if even the extensive domain name analysis does not support, you can only change a DNS service provider (DNSPod).

          set up, you can look at Ping *.yourname.com is not resolved successfully. If you can, then the first step

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Dangdang afternoon price war and war day

in the Jingdong, Yi Xun and other home appliances providers "6· 18" in full swing, clothing sale websites running between the more stalemate, dangdang.com said it will the end of yesterday’s tail collection of big promotion extended to today, the number of over a quarter of 200% brand new. Not affected by competitors blocked, only two months on the line, trying to take advantage of the tail collection of Dangdang electricity supplier price war flash purchase industry pattern change.

it is understood that the tail collection of Dangdang in early May on the line, and now has more than 300 brands to achieve cooperation, of which 60 for the exclusive license. In order to seek a rapid upper end of the exchange of high profile into the electricity supplier 6· 18 decisive battle to the top of the cap, the maximum of $300 to send 150 yuan to fight against.

and in the electricity supplier price war is intense, many garment suppliers exposed domestic clothing sale site requires suppliers "one of two" agreement, Dangdang tail collection was included in the list of banned. But according to the merchant said, "in the tail collection of Dangdang Weihuo sales, make our brand seasonal apparel sales growth".

it is worth noting that, in the blocked, but the sale of dangdang.com increased efforts, dangdang.com responsible person, the tail collection will be based on "6.16-18" to promote the increase of the day, "6· 19" promotion, promotion, brand and the number of the top three in the same day, purpose in order to meet the dangdang.com clothing category of price promotions. "The more one day big promotion, will be able to pull more seasonal clothing sales, or to the next year these seasonal clothing became poop", the businessman says.

"it is clear that the tail collection of Dangdang platform both to help businesses to digest the poop clothing inventory, and stimulating the seasonal clothing sales, reduce the backlog of clothing pressure." Analysts pointed out that "this will strengthen many brands in dangdang.com flash purchase sale confidence in a certain extent."

has action to prove, Dangdang tail goods exchange 70 percent off cap is just a start. Followed by, Dangdang tail collection of flash sales situation agitated continuous fermentation.

just enter June, Dangdang end collection launched a massive propaganda campaign, four TV ads Qi line, competition for users to attract more eyeballs, the next big line in the tail collection of flash sale shopping channel.

at the same time, Dangdang end collection price war offensive again overweight, 70 percent off Cap promotion and vouchers overlay, such promotional efforts also let the other flash purchase sale temporarily unable to follow up.

this year, Dangdang clothing to achieve 4 billion 500 million, to block the vertical category electricity supplier clothing industry before three, the tail collection will certainly play a crucial role." Analysts said that in June the end of the product exchange and promotional price war offensive, it is an important step in the development of Dangdang clothing strategy category in 2013.

a scouring network of the latest data show that in June the rapid turnover of Dangdang clothing goods, the number of new brands over a quarter of 200>

frauimck

Innovation and transformation when stocking cross-border VR virtual reality technology Bonas

[twenty-second] reading circles Chinese Yiwu International Commodities Fair opened in October 21st, compared with the traditional commodity exhibition, this year’s fair show more innovation highlights. During the exhibition, Bonas launched the VR (virtual reality subversive) shopping mall, consumers homes will be able to have the shopping experience personally on the scene. It is understood that the technology will be applied to various sales channels Bonas, interactive shopping scene simulation, for consumers to bring a different shopping experience.

VR interactive virtual reality

subversive experience

VR virtual reality technology is a kind of simulation system which can create and experience the virtual shopping, called the future to subvert the technology revolution style, innovation and application of the giants such as Google, Baidu and other Alibaba, are involved in the technology. According to Ms. Bonas, general manager of the scene, said: "the original intention of the introduction of the technology is to meet the different needs of the individual consumer experience of the. We developed the goods, will design and development of the goods according to the consumers’ pain points, according to the market demand for the production of goods to allow consumers to experience VR, virtual reality technology has become a bridge between consumers and goods, it satisfies the consumer goods for the "try on" experience." The fair exhibition of innovative design, baonasi VR virtual life Museum has attracted many domestic and foreign exhibitors to onlookers, VR virtual shopping experience.

Bonas president interview with

sexy show and personalized virtual shopping

Bonas as a representative of the transformation and upgrading of local traditional enterprises, the development of the times, combined with Netdragon websoft jointly developed VR virtual reality technology consumption level, build baonasi VR living museum. In this life, let consumers feel real homes personally on the scene like shopping experience, 360 product details show, consumers can take goods through the handle, to try to experience according to their own digital measurements, can also choose to customize collocation and so on, bring consumers experience and choice of personalized consumer services.

In addition to

real VR living museum shopping experience, Bonas also launched the innovative sexy stockings show. The site will show in Yiwu, as long as with VR glasses, you can enter the exclusive stockings show, sexy models wearing different styles of stockings amorous interpretation in the T stage, with the movement of the human body, can be multi dimension and close touch sensing products, product quality and pattern of silk stockings. Bonas VR stockings show, the global customers enjoy the products of remote reality show, complete product ordering, the weakening of the traditional order will be complicated, strengthen between business and customer interaction and communication, this breakthrough immersive vision, experience personally on the scene will change the traditional marketing mode of subversion.

Bonas

sexy silk stockings show visitors experience

immersion experience brings new areas and not

frauimck

Agricultural products direct supply of electricity supplier is a lucrative business

lead: the rural market covers the total population of 45% people, the stock market size of over 10 trillion, correspondingly, 180 million of Internet users in rural areas, the Internet penetration rate is only 28.8%.

excellent planting environment in the fruits and vegetables in Kaohsiung, Pingtung, a group of farmers, planting their skills from generation to generation, the island seems to smell the fragrance of fruit. But in the end, most of these fruits and vegetables were shipped to Japan and South Korea, Europe and the United States, mainland China these willing to spend money.

Chinese from Taipei Internet entrepreneur Huang Zhecheng in talking to reporters about this phenomenon, the high cost of planting with multiple distribution links, the local consumers to transport fruits and vegetables, prices are very high, and Chinese Taiwan’s retail market is still a "spell price" market.

Huang Zhecheng’s entrepreneurial program, "Yan Yan," is trying to change it. He and the team often go south, Pingtung, Hualian and other places to look for all kinds of fruits and vegetables planted in the countryside experts, to persuade them to build a brand of fruit, after the selection of direct supply of consumers in their electricity supplier platform.

electricity supplier platform for direct supply of agricultural products in the mainland is also very much. Chinese unique system of two yuan in urban and rural areas, providing enough space for this attempt, from the platform to the farmers, consumers, direct supply of temptation seems very large, this is really a lucrative business

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mobile Internet intervention in agricultural supply chain

fast fashion brand ZARA supply chain has been the industry standard, only 15 days to the shortest period of sales from the design. And most of the clothing retailers have been doing this for months. In China, more and more Internet fashion brands are trying to learn and surpass ZARA.

from Yunnan to buy flowers planting flowers to the city should supply Flower Technology founder Rong Chao said, after the introduction of Internet technology in the supply chain, flowers can be from the origin to the florist transportation time shortened from 96~98 hours to 24~28 hours, the loss reduced from about 40% to 1%, to take the goods shop the average cost to reduce 30~40%.

Rong Chao I was born IT technology, this attempt to reshape the supply chain of flowers Internet Technology Company, is how to do it?

first, let growers use APP, should be spent every afternoon on the single, second days to receipt of the amount of farmers in APP fill how many quantity, grab the single after second days, the goods sent to the designated place, the third party logistics company to spend by the appropriate vehicle cooperation in Yunnan warehouse target the staff, classifying, grading, labeling, packaging and flowers after maintenance, and then sent to the area around the warehouse, the purchase of flowers are advised to spend the brand. At present, it should be spent in Beijing, Shanghai, Guangzhou has three regional warehouses, with an average of 2000~3000 square meters per. In the consumer terminal, but also according to their own demand shop in APP single, single day flowers from the warehouse to the florists > area

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At eleven a.m. Ali double the value of the shopping festival turnover of $eleven to $76 billion 900

sina science and technology news on November 11th noon news, real-time data from Alibaba, 11:00:002016 Tmall 11 global Carnival transaction amount of $76 billion 900 million, from last year’s total turnover of more than 91 billion 200 million of the day. Currently, Ali double eleven media center on the big screen is still in the rapid rise in the number of figures.

Tmall

as the main venue for men and women clothing sales charts Top 1, UNIQLO has just released a sold out notice, said the official flagship store eleven activity of merchandise has been sold out, will go on tomorrow morning replenishment and gradually returned to normal business.

in this year’s double eleven, Ali announced real-time trading data after the opening of 52 seconds, the transaction volume rushed to $1 billion, after 6 minutes and 58 seconds, the transaction amount of 100 million yuan. Last year, Alibaba 12 minutes to break 10 billion yuan in, the year before last broke in 2014 with 10 billion yuan in the past 37 minutes.

An hour after the opening of the

, Alibaba CEO Zhang Yong connection media center, announced an hourly turnover of over 36 billion 200 million yuan, has more than 2013 double all day data, the proportion of wireless transactions accounted for more than 84.3%. Zhang Yong said this year eleven after 1 hours, the two data record, namely the opening create order of transactions reached 175 thousand per second from last year’s record is 140 thousand pen, pen; the data also created another record, pay per second 120 thousand pen, 85 thousand and 900 pen last year.

in addition to the transaction amount and payment data, logistics has been much criticized in previous years also created a record this year, according to the data of the rookie this morning, the first order this year is sign in 6 minutes 51 seconds to finish packing goods from the warehouse out, 13 minutes and 19 seconds in Foshan Lubao town sign was, became the 2016 Tmall dual 11 global carnival is the first single sign. (Zhou Xuedie)