Reasons Why Your Small Business Needs a Website

first_imgWho is not excited in increasing your brand even though if you handle a small business, then you need to have a website for your business? A few years ago the thought of owning a website seemed unimportant, but these days having a website is a must and also building the website or e-commerce store is simpler than ever: your online store is not limited to business hours, and it’s one of the best means of free advertising. Even if you are a brick and mortar business — you need a business website. It’s not just about selling goods and services – it’s also about contributing something valuable to your loyal customers. There are vast reasons why your small business needs a website.Reason Why Your Small Business Need a WebsiteCertainly, Custom website design and development costs more than making your webpage yourself. But you have a choice here. Be certain that both your aims for your business, website development, and the capabilities of your web designers justify the cost of a custom website development. Your website design should be in the hands of professionals.Reasons for having a website for your small business.Lead Generation:Adding freebies and other valuable resources to your website can serve as a great way to generate leads from prospective customers searching for your products and services. The valuable resources also include the integration of your site with other IoT integrations.Global Presence:Putting your company on the worldwide presence can cater to more success to your business. Having a global presence can bring in more sales, many from other countries who need your product or service. A small business can compete better with a well designed and accessible website. Social Proof:  Running a business is not enough; it is apparent that you need to have a social media presence on Twitter, Instagram, and Facebook. As it increases the brand’s value when you upload photos, interact with your customers by educating your customers about your brand. Accessible 24/7:  Having a website gives the potential unlimited access to find information regarding your products and services at the customer comfort level.Customer Support:Having customer support can improve your interaction with your clients on your website. It will be more beneficial if you have a global presence. It is advisable to have the FAQ page for the customers so that they can get their queries solved before bothering you.Online Sales:Having no website means you are losing out a lot of money. Every year online sales are growing exponentially. It doesn’t mean that to give up on your physical store because it is essential as both combined will give you maximum revenue.Marketing Plan:Websites are the first step for any marketing plan. Always make sure that whatever the marketing plan you start the landing page should be your website so that visitors recognize it when they open your website in such a way that you convert these visitors into clients.Competitor business websites:Your competitor has a business website, even you need to have a business website as well. Customers examine a lot before buying a product, and if you don’t focus on website development, you allow your competitors. All this leads to losing out on potential business.Resource center for staff:Website is not just for your customers but also for your employees as well. Using the website, you can create a subdomain for them so that they can upload the images, videos, and guidelines to support customers. It will also make your employees feel valued. Test New Ideas:Website development with CMS allows you to test new ideas and visitors what they think of your business right away whether the idea works or not. Developing a website is not wasting money because you can try ideas free of cost. If you are planning to introduce a product? Put it on a website for a few days and make it look more attractive and observe if people are liking or not. Website development plays a major for any type of business either it is small or big; the website for the company make you are visible to the world. The web developers also make sure the design for the website to be appropriate as per the business. It gives your business a growth-hacking advantage to have a well balanced, beautiful website, designed by professionals who understand your business needs. Tags:#benefits of a website for small business#Web developers#Website Development Jyothi Amarthi Digital Marketing Analyst at Krify Software Technology – A leading web and mobile app development company. Top Reasons to Go With Managed WordPress Hosting Reasons to Outsource General Counsel Services f… Serverless Backups: Viable Data Protection for … A Web Developer’s New Best Friend is the AI Wai… Related Posts last_img read more

Man who keeps the shuttlers fit

first_imgKiran Challagundla, the man behind the success of the Indian shuttlers, rarely comes into the limelight. The Hyderabadi — physio of the Indian badminton players — is solely responsible for improving their overall fitness, but it was not until Saina Nehwal and Jwala Gutta mentioned his name for special praise after winning the gold at the Commonwealth Games that people took note of him.In fact, since joining the Indian team in 2008, he has ensured that none of the shuttlers have had to sit out due to injury. “The best thing that has happened after Kiran joined us is that none of us have had to sit out due to an injury. Sitting out with injuries can be really frustrating,” said Saina Nehwal.Her views were echoed by Jwala Gutta. “He (Kiran) has increased our levels of fitness. Our improved level of fitness is in turn bringing us better results,” she said.The strapping Kiran is a workaholic who works non-stop for seven hours a day, six days a week with the shuttlers at their training base in Hyderabad.Speaking to Mail Today from Hyderabad, Kiran said that in modern day badminton it was crucial to stay injury-free. “The sport (badminton) has become fasters over time and takes a toll on the body. This in turn has drastically increased the chances of players getting injured. So the key is to ensure that the shuttlers aren’t unnecessarily overworked,” he said.One of the first things Kiran did after he took charge was to devise a different set of exercises for each and every player in the national camp.advertisement”Every player has a different style of play. For instance, somebody like a Kashyap has an attacking style — relying more on smashes. For him the exercises should benefit him in generating more power,” said Kiran.Similarly, Kiran says that a rally player like Aditi Mutatkar relies more on endurance than power. “For Aditi to thrive in her game, the focus has to be on improving her endurance,” he said.Kiran, who worked as the physio of the Indian Premier League side Deccan Chargers in 2008, feels that all the Indian shuttlers are diligent and he has had no problems working with them.”I can assure you that no matter what exercises I assign the shuttlers, they follow my instructions meticulously. I enjoy working out with them as they are eager to learn and bring out the best in me,” he said. Commenting on his role with the Deccan Chargers, Kiran said, “I was the physio of the Chargers in 2008. It was an interesting as well as challenging role. But a season with them left me disinterested.” With Gopi Chand approaching me for the badminton team in November 2008, I accepted it on the spot — a decision I haven’t regretted.” Before joining the Chargers, Kiran was with the Dolphin Football Club in Adelaide. “I was studying in Australia, when they approached me. I was with them for three years and it was an experience that will stand me in good stead,” said Kiran.Kiran, whose two-year contract comes to an end after the Asian Games, said extending the contract was neither in his hand nor on his mind. “I am not the right person to comment on the extension,” he said.last_img read more

Care Not Killing poll Assisted suicide would fundamentally change doctorpatient relationship

first_imgFeb 14 2019Introducing physician-assisted suicide would fundamentally change the doctor-patient relationship, finds a major new poll for Care Not Killing.The survey of over 2,000 members of the public found high levels of concern about vulnerable people feeling pressure to end their lives with four in 10 saying changing the law risks normalizing suicide.The ComRes poll asked GB adults about their views on assisted suicide, the model used in Oregon, and how this would affect trust in doctors.Asked “If GPs are given the power to help patients commit suicide it will fundamentally change the relationship between a doctor and patient, since GPs are currently under a duty to protect and preserve lives,” more than twice as many said it would (48 per cent to 23 per cent), while nearly 3 in ten (29 per cent) were not sure.Dr Gordon MacDonald, a spokesman for Care Not Killing commented: The survey asked if legalizing assisted dying risks normalizing suicide and leading to an increase in deaths among the general population. The public were evenly split but almost four in ten (37 per cent) agreed, exactly the same proportion who disagreed – while a quarter were not sure. It concludes by asking if “as a society we ought to try to do everything we reasonably can to reduce the rate of suicides, especially among men who are three times as likely as women to take their own lives”. Eight in 10 agreed (78%), while perhaps surprisingly 6% disagree.Dr MacDonald, concluded: The poll found that most (51 per cent) of those surveyed were concerned that some people might feel pressured into accepting help to take their own life “so as not to be a burden on others”, while half that proportion (25 per cent) disagreed. These figures reflect what is happening in the US states of Oregon and Washington where a majority of those ending their lives in 2017 said that not wanting to be a burden was a motivation for their decision. This compared to just one in five (21 per cent) in those states who were concerned about the possibility of inadequate pain control, or were experiencing discomfort.The survey was commissioned in the wake of the decision by the Royal College of Physicians to survey their members about “assisted dying” and in a highly unusual move require a super-majority of 60 per cent to prevent the doctors group adopting a neutral position.  Asked if cases such as Dr Harold Shipman and the Gosport Hospital scandal made people more concerned that changing the law to allow doctors to prescribe lethal doses of a substance to kill terminally ill patients would fundamentally change the relationship between doctors and patients, more than four in 10 (42 per cent) agreed, 28 per cent disagreed and three in 10 (30 per cent) did not know.Related StoriesHow to get a cheaper prescription before leaving the doctor’s officeEven when HIV prevention drug is covered, other costs block treatmentAre physical examinations by family doctors still needed?The poll found high levels of concern about whether overstretched doctors have the time or clinical ability to accurately assess a patient’s mental capacity if they requested help to end their life.  Alarmingly, more than a quarter of adults (27 per cent), equivalent to 13.5 million patients, said that if assisted suicide were legal, “they would not trust their own GP enough for them to make a decision about their mental capacity to decide whether or not to accept help to take their own life.Dr MacDonald, continued: It is clear that ripping up the longstanding agreement between doctors and society that their job is to save life not to end it would have a seriously damaging effect on how the profession is viewed. In places like Oregon and Washington there have been reports of the sick being denied the life-saving and life-extending drugs they need but offered the poison to end their life. While in Belgium one study found more than 1,000 assisted deaths were without the explicit request of the patient.” This poll shows a greater level of understanding of the difficulties with assisted suicide than most so-called experts think possible. Usually the public are only asked a simple rights based question that is heavily framed, but these questions reveal significant unease around the removing universal protections to allow doctors to kill their patients.” This poll puts a sword to the lie that changing the law on assisted suicide enjoys unremitting support. Abandoning universal protections and expecting doctors to dispense lethal drugs with the express purpose of killing their patients causes alarm. It would undermine the doctor-patient relationship and, as large numbers of the public recognize, risks normalizing suicide.” Source: https://www.carenotkilling.org.uk/last_img read more

Study identifies key characteristics and experiences of people who internalize weight bias

first_imgWe don’t yet know why some people who struggle with their weight internalize society’s stigma and others do not. These findings represent a first step toward helping us identify, among people trying to manage their weight, who may be most likely to self-stigmatize. People who are trying to lose weight may be among the most vulnerable to weight self-stigma, but this issue is rarely discussed in treatment settings.”Study’s lead author Rebecca Pearl, PhD, an assistant professor of Psychology in Psychiatry in the Perelman School of Medicine at the University of Pennsylvania Reviewed by James Ives, M.Psych. (Editor)Jul 15 2019Weight bias is a common form of prejudice against people who are viewed as having excess weight. Some individuals who struggle with weight may internalize the stigma directed toward them, blaming and devaluing themselves because of their weight. While it’s known that weight “self-stigma” is associated with poor mental and physical health, it isn’t clear who is most prone to this internalization.In a new study published today in Obesity Science and Practice, researchers at Penn Medicine and the University of Connecticut Rudd Center for Food Policy and Obesity surveyed more than 18,000 adults enrolled in the commercial weight management program WW International (formerly Weight Watchers Inc.), and found that participants who internalized weight bias the most tended to be younger, female, have a higher body mass index (BMI), and have an earlier onset of their weight struggle. Participants who were black or had a romantic partner had lower levels of internalization. Research has found that, beyond the effects of BMI and depression, self-directed weight stigma is associated with increased risk for cardiovascular and metabolic disease. In this study–the largest investigation of weight self-stigma in the world–researchers surveyed adults to identify key characteristics and experiences of people who internalize weight bias.Participants recalled when in their life they experienced weight stigma from other people, how frequent and how upsetting the experiences were, and who it was that called them names, rejected them, or denied them an opportunity simply because of their weight. Results showed that almost two-thirds of the participants reported experiencing weight stigma at least once in their life, and almost half reported experiencing these events when they were children or teens. The researchers examined the relationships between these experiences and levels of self-directed stigma.Related StoriesResearch team receives federal grant to study obesity in children with spina bifidaMetabolic enzyme tied to obesity and fatty liver disease’Traffic light’ food labels associated with reduction in calories purchased by hospital employeesParticipants who reported experiencing weight stigma from others had higher levels of internalized weight bias than those who reported no experiences of weight stigma. Researchers say this was particularly true for participants who had weight-stigmatizing experiences early in life and continued to have these upsetting experiences as adults. People who experienced weight stigma from family members or friends, or from those in their workplace, community, or health care setting, also had greater evidence of weight self-stigma compared to participants who did not encounter weight stigma from those sources.”Our findings can inform ways to support people who are experiencing or internalizing weight stigma, including opportunities to address weight stigma as part of weight management and healthy lifestyle programs,” said the study’s principal investigator Rebecca Puhl, PhD, a professor of Human Development and Family Sciences at the University of Connecticut.The study sample, although the largest to date, represented only a small percentage of WW members, so the findings may not generalize to all members or to adults trying to lose weight in other ways. Some prior research has suggested that people who internalize weight bias may have worse long-term weight loss outcomes, but more research on this topic is needed.In addition, Pearl’s team is developing a psychological intervention for weight self-stigma that can be incorporated into weight management. Source:University of Pennsylvania School of Medicinelast_img read more

Novel process for surface hardening of stainless steel

Citation: Novel process for surface hardening of stainless steel (2018, April 11) retrieved 18 July 2019 from https://phys.org/news/2018-04-surface-hardening-stainless-steel.html Most heat treatment methods cannot be easily applied to stainless steels to improve its properties. In particular, surface hardening of stainless steel by nitriding and nitrocarburising in the conventional temperature range of 500 to 1000 °C is highly detrimental to its corrosion properties. A possible solution is implementing processes that enable lower-temperature surface hardening of stainless steel. The EU-funded project PLASSTEEL has developed an advanced process for low-temperature surface hardening of stainless steel that allows accurate tailoring of the material properties. The new heat treatment process can be applied to all ferritic, martensitic, austenitic and duplex grades, imparting the material with unparalleled levels of wear, fatigue and corrosion resistance. Increasing hardness at lower temperaturesBased on more than 40 years of experience, IONITECH LTD has developed a plasma nitriding/nitrocarburising furnace achieving excellent temperature uniformity on the whole working area. “The novel plasma nitriding furnace also eliminates the possibility for the ‘hollow-cathode’ effect. This local overheating might lead to temperatures above those needed for the PLASSTEEL process that will in turn lead to chromium carbide and chromium nitride precipitations on the grain boundaries of the steel. These areas will have higher surface hardness but will also be susceptible to intergranular corrosion,” says leading research and development specialist Alexander Varhoshkov. The PLASSTEEL process is based on plasma technology and composed of a solution nitriding and nitrocarburisation process at temperatures below 500°C that enriches the surface layer of a workpiece with nitrogen and carbon. The carbon-containing gas added in nitrocarburisation can be methane, propane or natural gas. Its content varies from 2 to 10 % in the gas mixture. The treatment step can last from several minutes up to 20 hours, depending on the workpiece material and the requirements regarding the layer depth. Throughout the project, several types of stainless steels were processed and tested. Depending on the percentage of the alloying elements in these steels as well as other properties, results slightly varied. “Some of the alloying elements made diffusion of the carbon atoms harder and slower, thus leading to small differences in the diffusion layer and surface hardness. Nevertheless, in any case, the goal was to improve the wear properties of all types of stainless steel, while also retaining their corrosion properties,” says Dr. Varhoshkov.A process as true as steelMost surface-hardening techniques diminish the original corrosion resistance of stainless steels. IONITECH’s advanced new process and plasma nitriding furnace show that this is no longer the norm. “This shortcoming is successfully circumvented by this excellent plasma nitriding furnace that provides precise control over the material properties,” continues Dr. Varhoshkov. Working at low temperatures provided a remedy for dissolving nitrogen or carbon into stainless steel without the formation of chromium nitrides or carbides. Project partners succeeded not only in increasing the surface hardness of the parts by 4 times, but also in improving adhesive and abrasive wear, and the tribological properties of the metal as well. Explore further Antibacterial stainless steel created Stainless steel is the material of choice in various industries where corrosion resistance is of utmost importance, take for instance parts that are exposed to harsh environments. However, this highly favourable property does not always go hand in hand with high surface hardness, wear resistance and fatigue strength. Provided by CORDIS Credit: Alexander Varhoshkov This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. read more

Hands off my data Making your devices border safe

first_img Culture 18h ago Of Nostalgia And Emotional Ties To Stuff Related News Tech News 10 Jul 2019 Marriott faces US$124mil fine from UK for data hacking Related News {{category}} {{time}} {{title}} Tech News 08 Jul 2019 TM to offer Unifi Air with unlimited data at RM79, according to leaked slide (Updated) The Electronic Frontier Foundation has some guidelines for anyone worried about having their devices seized during border controls. — dpa These days, you hear more and more reports of travellers being asked to unlock their smartphone and hand it over to officials at borders and airports for inspection. It’s even been reported that the Chinese government installs a surveillance app on visitors’ smartphones.How you want to prepare for such a situation depends entirely on your own risk assessment, says the civil rights organisation Electronic Frontier Foundation (EFF).Factors you should consider include your travel history and the sensitivity of your data. The EFF offers some tips if you do decide to take precautions:- Back up your data: Before the trip, back up all data on smartphones, tablets or notebooks that you’re bringing along. This will protect against total data loss if a device is seized. – Buy a travel phone: This way, you can use a device with little or no sensitive data for the duration of the trip.- Delete or outsource data: If you are travelling with your regular device, you should delete as much data on it as possible, from emails to documents to your browser history. Alternatively, you can store your data, preferably encrypted, in a cloud service.- Data hiding is no use: There are apps that can be used to hide documents and pictures on smartphones, and notebook hard drives can be set up with hidden partitions. However, border guards know about these methods.- Don’t use biometric access locks: Fingerprint, eye and face scanners are convenient but less secure than strong passwords.- Encrypt: The EFF advises full-disk encryption of your devices. For iPhones, this is done automatically via the password. For Android devices you have to enable it in the settings. Both Windows and Mac laptops also have built-in encryption programs.- Switch off: Turn off your devices before you reach the border or control point – this may prevent high-tech attacks.- No unusual precautions: These can make border guards suspicious, warns the EFF. For example, someone who takes a new or visibly unused phone out of their pocket while keeping their regular device hidden is likely to attract attention and so be even more thoroughly investigated.- After the border check: If you believe that after the check your devices are being spied on, you should change all your passwords. If you suspect spyware has been installed, you should reset your mobile device to its factory settings or reformat your notebook. – dpalast_img read more