2004 Tourism Publications Now Available

first_img A picturesque Kings County shoreline graces the cover of the 2004Nova Scotia Doers’ and Dreamers’ travel guide. Photographs of the shoreline in Halls Harbour, Kings Co., and asmaller inset picture of Grand Pre National Historic Site, arefeatured on the front cover of the guide now being distributedthroughout North America and around the world. The guide contains more than 3,200 listings for accommodationsand campgrounds, restaurants, museums and attractions, outdooroperations and adventures, signature festivals and events, andtour operators. “This travel guide is one of the most important parts of ourtourism marketing campaigns with hundreds of thousands of copiesdistributed every year,” said Rodney MacDonald, Minister ofTourism, Culture and Heritage. “Visitors often compliment us onthis publication and refer to it as a must-have resource whenplanning their visit to Nova Scotia.” The front section of the guide features information and pictureson some of the province’s top attractions, events and regions,along with sections on activities for the fall and winterseasons. In the back section is a new listing for regionallibraries as a resource for those looking for public computer andInternet access or for those looking for genealogy information. Throughout the guide are 10 new features entitled Legacies andLegends. These features draw attention to some of the province’stop living-history attractions, where history is recreated andbrought to life by animators dressed in period costume. “The travel guide is a critical part of marketing Nova Scotia asa destination of choice,” said Scott MacAulay, chair of the NovaScotia Tourism Partnership Council. “It encourages people to stayin the province longer and also serves as a great resource forour operators.” With more and more potential visitors now exploring theirvacation options by using the Internet, 650,000 copies of thetravel guide have been produced this year, down from 750,000 lastyear. In March, 100,000 copies of the French version, Novelle Ecosse:Du reve a l’aventure Guide touristique 2004, will be available. Additional publications including maps, a Golf Guide and a Guidefor Nature and Outdoor Lovers will soon be available to helpvisitors plan their vacations. A newly designed Festivals and Events Guide is also beingdistributed to visitor information centres, trade shows andtourism organizations. The guide lists hundreds of community-based activities in an easy to follow layout organized by allfour seasons. One hundred thousand copies of the guide have beenprinted for distribution. “Festivals and events are an integral part of what tourism is allabout in this province,” said Nick Carson, president of theTourism Industry Association of Nova Scotia. “They showcase therich culture, heritage and talent we have and they provide ourvisitors with a wide range of choices every month of the year.” Copies of both the travel guide and the guide to festivals andevents are available throughout North America by calling the NovaScotia Information and Reservation Service at 1-800-565-0000 orthrough the province’s official tourism website atwww.NovaScotia.com . Nova Scotia’s billion-dollar tourism industry provides employmentfor more than 35,000 Nova Scotians. Tourism is also a significantexport industry, with more than half of the money generatedcoming from outside the province. TOURISM, CULTURE AND HERITAGE–2004 Tourism Publications NowAvailablelast_img read more